David Pyefinch, Filmmaker
David loves making films about food. He's really interested in how people do what they do, and make what they make.
He started Madfinch Pty. Ltd. to help people tell their stories. Along the way he has made great video content for a whole range of clients, from nurses doing extraordinary work to gentle farmers who make the most amazing cheeses on the planet. He loves working with chefs, growers, producers and makers of all kinds. They create beautiful work and he turns that into beautiful video that makes customers hungry and wanting more.
David is a film and television professional, he has made award-winning short comedy films and he helps people make their own media through workshops and mentoring.
Working with David over the past six months has been a revelation and quite simply encapsulates on film our authenticity, quality and ethical business in a way that reams of print media could never capture.
We have waited 25 years to find someone as creative as this, who understands what we need to tell our customers, who captures it so well. He is approachable and understanding with a very rare skill : bringing the best out in people to make great content.
Jill Saunders, CEO Beauty and the Bees